{"id":23193,"date":"2025-10-21T08:00:00","date_gmt":"2025-10-21T12:00:00","guid":{"rendered":"https:\/\/nucamprv.com\/?p=23193"},"modified":"2025-09-08T10:55:15","modified_gmt":"2025-09-08T14:55:15","slug":"building-a-reputation-the-nucamp-story","status":"publish","type":"post","link":"https:\/\/nucamprv.com\/blog\/building-a-reputation-the-nucamp-story\/","title":{"rendered":"Building a Reputation: The nuCamp Story"},"content":{"rendered":"\n

At nuCamp, the mission has always been simple yet powerful: to build with quality, care for customers, and treat people like family. That philosophy has guided the company from its earliest days and continues to shape its reputation in the RV industry today.<\/p>\n\n\n\n

In 2025, nuCamp celebrates its 20th anniversary. To honor this milestone, the company is reflecting on the reputation it has built over two decades of innovation, craftsmanship, and community.<\/p>\n\n\n\n

\u201cWe have to push for quality all the time,\u201d said founder Joe Mullet. \u201cThat is the mission. The vision. It has to stay, and that\u2019s what we\u2019ve done over the years.\u201d<\/p>\n\n\n\n

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Joe and Ina Mullet attend uCamp25, nuCamp’s annual rally. The Mullets stayed on site in an AVIA. Joe loves engaging with customers, especially hearing their stories of how they found their nuCamp and their adventures.<\/em><\/figcaption><\/figure>\n\n\n\n

Doing the Right Thing<\/strong><\/h2>\n\n\n\n

From the beginning, nuCamp was built on the principle of always doing the right thing. \u201cAlways do the right thing\u201d is one of the company\u2019s four core values, proudly displayed on the walls of its Sugarcreek, Ohio, manufacturing facility.<\/p>\n\n\n\n

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If you visit nuCamp in Sugarcreek, OH, you’ll find the company values displayed throughout the factory as a reminder of the principles on which nuCamp was fo<\/i>unded.<\/figcaption><\/figure>\n\n\n\n

\u201cMy dad started the company, and one of the main core values was always do the right thing, and we\u2019ve built our whole company around this concept,\u201d explained Jesse Mullet, nuCamp\u2019s president and CEO.<\/p>\n\n\n\n

One of the earliest examples of that value in action came when Joe personally delivered a replacement trailer to a customer in California. He made at least three trips out west in those early years, each time to ensure a customer was taken care of. \u201cEven though it wasn\u2019t necessarily something we had to do, it was something that was important to Dad,\u201d Jesse recalled.<\/p>\n\n\n\n

Now leading the company himself, Jesse continues to follow in those footsteps. At a recent TAB and Friends gathering at Salt Fork State Park in Ohio, he heard about a camper with a sink leak. Within an hour, he had tracked down the necessary parts and fixed the faucet on-site.<\/p>\n\n\n\n

\u201cThat\u2019s the type of stuff that has made nuCamp,\u201d Joe reflected.<\/p>\n\n\n\n

That hands-on, personal approach has become part of nuCamp\u2019s DNA. Joe still remembers fixing a stubborn plumbing issue at a rally in Arizona when no one else could. \u201cTo me, it was fun. I didn\u2019t do it for publicity. There was a need, so you take care of the need.\u201d<\/p>\n\n\n\n

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Joe Mullet fixed a customer’s leaky faucet while attending the TABazona Rally, a nuCamp-sponsored rally hosted by ambassadors Mandy Lea and Kendrick.<\/em><\/figcaption><\/figure>\n\n\n\n

Providing an Exceptional Customer Experience<\/strong><\/h2>\n\n\n\n

That same commitment extends to nuCamp\u2019s Service Center, expanded in 2022, and its dedicated Customer Experience Team.<\/p>\n\n\n\n

\u201cWhen there are things that do go wrong, we try to be there for them,\u201d said technician David Miller. \u201cI just feel like there\u2019s a friendship and a relationship there that is very important. It\u2019s something I don\u2019t see at a lot of companies, and that\u2019s something I really admire.\u201d<\/p>\n\n\n\n

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Mike Skidmore, Customer Experience manager, leads a team of three who are dedicated to answering phone calls and email questions from customers.<\/em><\/figcaption><\/figure>\n\n\n\n

The Customer Experience Team includes three full-time team members who respond to calls and emails, offering direct support to nuCamp owners.<\/p>\n\n\n\n

Product Innovation Engineer and Cirrus Truck Camper owner Tanner Guy believes this responsiveness sets nuCamp apart. \u201cOne thing that separates us above other manufacturers in our space is the quality and the care that we give to you even after you purchase the product. You can call us, you can email us, and there\u2019s going to be someone \u2014 a real person \u2014 that answers the phone.\u201d<\/p>\n\n\n\n

Dealers have noticed, too. PJ Buerger, owner of Princess Craft RV in Texas, praised nuCamp\u2019s commitment to both customers and dealer partners. \u201cThey really care about their customers. By caring about them, I don\u2019t mean just take care of their warranties \u2014 they really connect with them. They like to be part of the community. That\u2019s pretty unique in this business, and it sets nuCamp apart.\u201d<\/p>\n\n\n\n

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Jordan Brown, a technical support specialist in Customer Experience, leads a tour. He shows a customer the sidewall of a unit, which gives you an inside look at how it’s made.<\/em><\/figcaption><\/figure>\n\n\n\n

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Raising the Bar<\/strong><\/h2>\n\n\n\n

Quality has always been at the forefront of nuCamp\u2019s mission.<\/p>\n\n\n\n

\u201cQuality is always at the forefront of everything we do here,\u201d Jesse emphasized. \u201cIt starts with a clean environment. Secondly, when we look at quality, it\u2019s about the components that we use. We don\u2019t ever cut corners on the components we use in our campers, as well as the workmanship we put into them.\u201d<\/p>\n\n\n\n

To back up that promise, nuCamp pulls 25% of all units for an additional 120-point inspection at the Service Center, ensuring each camper meets the highest standards.<\/p>\n\n\n\n

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Marvin Raber, a senior technician at nuCamp, does an additional inspection on a completed unit before it is shipped to the dealer.<\/em><\/figcaption><\/figure>\n\n\n\n

Continuous innovation has also strengthened quality. Production Manager Kyle Beachy explained how processes have evolved: instead of assembling cabinetry and components on the line, the support department now preps everything in advance \u2014 from unboxing microwaves to pre-connecting plumbing and wiring.<\/p>\n\n\n\n

Bringing processes like lamination in-house has also given nuCamp greater control. \u201cIf the control is in your hands, you\u2019re not at the mercy of a vendor,\u201d Kyle said. \u201cYou can control what is good enough or what isn\u2019t.\u201d<\/p>\n\n\n\n

Partnerships Built on Trust<\/strong><\/h2>\n\n\n\n

nuCamp\u2019s dealer network of more than 70 locations across the U.S. and Canada has played a key role in expanding its reach. Dealers praise not only the campers themselves but also the consistency of craftsmanship.<\/p>\n\n\n\n

\u201cWe\u2019ve watched them grow, and we\u2019ve grown with them,\u201d said Mike Hartley of Hartley\u2019s Auto and RV Center in New York, who began carrying nuCamp products in 2011. \u201c\u2026 The warranty has been some of the best in the industry, which we don\u2019t have a lot of because they build the campers 100%. When we get them on the lot, they are ready to go.\u201d<\/p>\n\n\n\n

PJ from Princess Craft added, \u201cnuCamp\u2019s reputation in the industry is extraordinary. They have a product that really no one expected to become quite so iconic. Their reputation, their product, really defines what a small trailer, a teardrop, could be.\u201d<\/p>\n\n\n\n

Cody Kneupper, general manager at the Katy location, echoed PJ\u2019s sentiments. He added that nuCamp goes a step beyond producing a high-quality RV by also listening to customer feedback and implementing it into future designs and model year changes.<\/p>\n\n\n\n

\u201cnuCamp listens to the customer and tries to develop new ideas, new floor plans that relate to what the customer wishes to have,\u201d he said. \u201cI think what sets nuCamp apart from other manufacturers. They are not just a mass-produced item.\u201d<\/p>\n\n\n\n

Other dealers echoed those sentiments, pointing to nuCamp\u2019s ability to listen, innovate, and stand firmly behind their products.<\/p>\n\n\n\n

\u201cThey really work on quality and customer satisfaction, but they\u2019re also not afraid to give me a call if there\u2019s ever an issue and solve it as soon as possible to get our customers back on the road and happy campers,\u201d said Matt Veurink, owner of Veurink\u2019s RV Center.<\/p>\n\n\n\n

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