{"id":12271,"date":"2020-04-20T09:17:11","date_gmt":"2020-04-20T14:17:11","guid":{"rendered":"http:\/\/nucamprv.com\/?p=12271"},"modified":"2020-04-20T09:17:11","modified_gmt":"2020-04-20T14:17:11","slug":"redbudsuds-nucamp-2","status":"publish","type":"post","link":"https:\/\/nucamprv.com\/blog\/redbudsuds-nucamp-2\/","title":{"rendered":"Redbudsuds and nuCamp\u2014A Match made in Eco-Heaven!"},"content":{"rendered":"

You might wonder what a soap-making business and an RV manufacturing company have in common. But to listen to Aubrey Helmuth Miller, the eco-entrepreneur who founded Redbudsuds, tell the story, it was an obvious match.<\/span><\/p>\n

\u201cI got connected with nuCamp when I heard they were looking for a customer appreciation gift, so I pitched to them our 4-in-1 bar because it works so well for camping, saves space and smells so good!\u201d says Aubrey, who calls herself the company\u2019s Chief Executive Adventurer. \u201cThey loved the idea and since 2016, everyone who purchases a nuCamp camper gets a gift box that includes a bar of Redbudsuds.\u201d<\/span><\/p>\n

\"RedBudSuds<\/p>\n

But for Aubrey, the affiliation wasn\u2019t driven just by the opportunity to introduce her product line to a new market. It was also a way to work with a company that shares her business ideals.<\/span><\/p>\n

\u201cI love that nuCamp is grounded in its values and that the company puts so much care into its manufacturing and customer service,\u201d she explains. \u201cThat also reflects our approach to how we do business and the deep care we have for every single customer that uses our product.\u201d<\/span><\/p>\n

The \u201cproduct\u201d that Aubrey refers to is the company\u2019s 4-in-1 shower bar that comes in a range of scents and sizes. Eco-minded adventurers approve of the fact that the bars are sustainably-produced, use fair trade ingredients and have no synthetic surfactants. Space-conscious campers like the idea that one bar can serve multiple needs: a shampoo-conditioner for the hair, soap for the body, and a replacement for shave cream.\u00a0<\/span><\/p>\n

As she explains, \u201cOur shower bars eliminate preservatives, parabens, phthalates, plastic packaging, trips to the recycling bin, and explosions in your suitcase or backpack. And one percent of every sale goes to conservation.\u201d<\/span><\/p>\n

\"Redbudsuds<\/p>\n

Aubrey\u2019s interest in environmental issues goes back to when she was in her twenties, working as a wilderness canoe guide. \u201cI was teaching campers about\u00a0<\/span>Leave No Trace ethics<\/span><\/a> and this really got me thinking about my environmental impact,\u201d she recalls. \u201cI started looking for ways to reduce my plastic use to protect streams and oceans and also wanted to help others get excited about solutions. I think a lot of us <\/span>want<\/span><\/i> to improve our environmental impact but don’t know what our options are. My goal is to help others see that their impact matters and they <\/span>can<\/span><\/i> do something about it. You don’t have to have <\/span>all<\/span><\/i> the answers. You just have to take the next first step.\u201d<\/span><\/p>\n

That \u201cnext step\u201d for Aubrey was to satisfy her own desire for a one-in-four product. \u201cI needed a shampoo, conditioner, body, and shave soap that didn\u2019t come in plastic, had ingredients I could trust, and <\/span>worked<\/span><\/i>. I couldn’t find anything I liked, so I made one: the Redbudsuds 4-in-1 bar.\u201d<\/span><\/p>\n

Aubrey founded Redbudsuds in 2014 and notes that her target demographic ranges from teens to older adults. \u201cOur customers are people who want to feel good about what they’re putting on their body and down the drain. They not only enjoy small luxuries, but they also believe it’s worth investing in products and brands that keep Mother Nature clean.\u201d<\/span><\/p>\n

While many Redbudsuds customers are campers or adventurers\u2014\u201cOur bars are so compact and easy to travel with!\u201d she says\u2014there\u2019s another category of fans who have sensitivities to the chemical scents or ingredients found in conventional products\u2014something not found in Redbudsuds. And once they try it, says Aubrey, they are delighted with the results that the 4-in-1 bars offer their skin, scalp, and hair.\u00a0<\/span><\/p>\n

\u201cOver the years we’ve seen a shift from us needing to educate everyone on the benefits of shampoo bars to people coming to us looking for a shampoo bar that works…and being delighted that it does so much more,\u201d she says.\u00a0<\/span><\/p>\n

Not content with being a soap entrepreneur, Aubrey sees her product as \u201chope in action.\u201d \u201cOur bars turn an every-day routine into something elevated, whether you’re talking scent, lather, moisturizing qualities, or the nonprofit partners we work with that benefit from a portion of every sale,\u201d she says. \u201cWith every shower, you are keeping plastic out of the ocean, protecting the wild places you love to explore, treating your senses, and spreading compassion. Did I mention our soaps lather brilliantly and smell amazing? Check our\u00a0<\/span>Facebook<\/span><\/a> reviews! I’m not biased!\u201d<\/span><\/p>\n

\"New<\/p>\n

And not content to rest on her laurels\u2014or more appropriately, her redbuds (the company name comes from redbud trees, a nod to her Shenandoah Valley roots)\u2014she\u2019s also made some changes to the line.\u00a0<\/span><\/p>\n

\u201cWe\u2019re making the bar more ergonomic so it’s easier to hold and lasts longer, improving the quality of our ingredients by switching to all organic and\/or local, and lowering the price to make our bars more accessible to more people,\u201d she explains. \u201cOur shift was inspired by what we’ve learned over the past six years: Listen to your customers, and do what you can with what you’ve got. Plus, as we’re growing, we’ve invested in time-saving equipment and are able to order in larger quantities, bringing the production cost down. And we’ve built a larger network of folks who can help us spread the word and sell more bars!\u201d<\/span><\/p>\n

The company has also launched a new bar called\u00a0<\/span>“Hydration Station,”<\/span><\/a> found only on the website in response to the coronavirus outbreak. \u201cThe bar has extra moisture and conditioning for hands that are helplessly dry due to all the handwashing the pandemic has caused,\u201d explains Aubrey, adding, \u201cIf you can’t give a hug, give suds!\u201d<\/span><\/p>\n

She also started a short video series on YouTube called\u00a0<\/span>Camper Conversations<\/span><\/a>. \u201cIn the series, we explore how to #SpreadCompassionNotGerms in playful, useful ways. It has been a great way for us to connect more closely with customers about the struggles and solutions we face in this pandemic. It all goes back to our values: that living thoughtfully <\/span>is<\/span><\/i> an adventure, and we’re here to help you find that adventure every day with joy and kindness \u2014 even if it’s from our camper, parked in the yard.\u201d<\/span><\/p>\n

With the stay-at-home order still in place as of this writing, Aubrey admits that she and her husband Clinton miss their days on the open road, something they\u2019d been doing since 2012. But with the positive attitude that is the hallmark of every successful entrepreneur, Aubrey says, \u201cLet’s keep spreading compassion, not germs, and before we know it we’ll be out in the great outdoors again.\u201d<\/span><\/p>\n

For more about Aubrey and Redbudsuds, visit the\u00a0<\/span>company website<\/span><\/a> and follow the updates on her\u00a0<\/span>YouTube channel<\/span><\/a>,<\/span> Facebook<\/span><\/a>, and\u00a0<\/span>Instagram<\/span><\/a>.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

You might wonder what a soap-making business and an RV manufacturing company have in common. But to listen to Aubrey Helmuth Miller, the eco-entrepreneur who founded Redbudsuds, tell the story, … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":12272,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2127,2167,38],"tags":[],"class_list":["post-12271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ambassador","category-camping-accessories","category-nucamprv"],"acf":[],"yoast_head":"\nRedbudsuds and nuCamp\u2014A Match made in Eco-Heaven! - nuCamp RV<\/title>\n<meta name=\"description\" content=\"You might wonder what a soap-making business and an RV manufacturing company have in common. 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